About COTTON
aboutus
Where urban meets wild.
urbanBloomed was born from a simple idea: wanting plant pots that felt like mine. Pots that matched, that made my home feel intentional — and most importantly, ones I could be proud of because I made them.
What started as a small personal project quickly grew into something much bigger: a mission to make plant care accessible to everyone. At urbanBloomed, we believe that anyone — from first-time plant parents to seasoned collectors — deserves to feel confident and equipped to help their plants thrive.
Our planters are crafted by hand in small batches, each one unique and thoughtfully designed. They’re more than just containers — they’re a reflection of care, patience, and creativity. Whether you’re shopping online or visiting us at a market, we’re committed to offering a high-quality, welcoming experience that celebrates the joy of growing.
Hi! I’m Jezza Butler, a proud plant enthusiast with a deep appreciation for growth—both the messy kind and the beautiful kind.
My relationship with plants didn’t start perfectly. In fact, it was rocky at first. But with patience, curiosity, and a lot of trial and error, my once-struggling collection slowly turned into something thriving—and deeply fulfilling. Along the way, I realized that plant care isn’t about perfection. It’s about learning to listen, adjust, and show up consistently.
urbanBloomed began for a very real (and slightly humorous) reason: I wanted my plant pots to match—and, admittedly, to stop my husband from teasing me about how many plants I had 😄. But what started as a personal project quickly grew into a love for creating things from scratch and, more importantly, helping others feel confident and supported in caring for their own plants.
Today, my goal is simple: to help people build healthy relationships with their plants. Whether that means understanding what a plant needs, restoring one that’s struggling, or maintaining a space full of thriving greenery, I want plant care to feel approachable, calming, and rewarding.
Because when you surround yourself with plants—and the right care to support them—you’re not just decorating a space. You’re creating a life that blooms.