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Welcome to urbanBloomed: The Story Behind Our Handmade Planters

Updated: Oct 3

By Jezza Butler, Founder of urbanBloomed

Where urban meets Wild 🌿

Hey there, plant friends — I’m Jezza, the heart and hands behind urbanBloomed. If you’ve ever stood in the planter aisle and thought, “These don’t feel like me…” — you’re not alone. That’s exactly where my story began.


What started as a personal mission to create planters that matched my home and my style has grown into something much bigger: a space dedicated to helping people connect with plants, design, and creativity in ways that feel intentional, joyful, and uniquely theirs.


🌿 How It All Bloomed

I’ll be honest — my plant journey wasn’t always a thriving jungle. Like many new plant parents, I had more crispy leaves and wilted stems than success stories at first. But over time, patience and practice paid off. My home slowly transformed into a space filled with vibrant, living greenery — and along the way, I fell in love with the process.

There was just one problem: I couldn’t find planters that matched the aesthetic I envisioned. I wanted pieces that felt cohesive, crafted, and intentional — planters that weren’t just functional, but beautiful enough to be part of the story of my home.

So I did what any plant-obsessed maker would do: I started creating my own. And from those early experiments, urbanBloomed was born.



🪴 What We Believe In

At urbanBloomed, we believe plant care shouldn’t be intimidating — it should be inviting. Whether you’re nurturing your very first pothos or adding a rare monstera to your collection, we want to make it easier, more beautiful, and a whole lot more fun.

Our planters are handcrafted in small batches because we believe in quality over quantity. Each piece is designed to balance modern design with natural inspiration — connecting people, pots, and plants in a way that turns any space into a thriving, living environment.

We also believe that plants are more than décor — they’re companions. They clean our air, boost our mood, and remind us to slow down. And the vessels we grow them in? They deserve the same care and attention.



🌱 What You Can Expect Here

This blog is a place where we’ll grow together — whether you’re a seasoned plant parent or someone who’s just brought home their first leafy friend. Over the coming weeks, you’ll find:

  • 🌿 Beginner-friendly plant care guides to help your greenery thrive

  • 🪴 Design tips for styling plants in every corner of your home

  • 🧪 Behind-the-scenes stories about how our planters are made

  • 🌍 Sustainability tips to help you grow with intention

Think of this space as your go-to guide for living a more plant-filled, intentional life — with a little design inspiration sprinkled in.



✨ A Community That Grows Together

urbanBloomed isn’t just about planters — it’s about building a community that celebrates creativity, connection, and growth. Whether you’re repotting your first succulent or curating a full indoor jungle, you’re part of something bigger here. 🌿

I’m so glad you’re here — and I can’t wait to grow with you.



🪴 Join the Bloom 🌱

If you’re ready to take your plant journey to the next level:

👉🏾 Follow us on Instagram for daily tips, behind-the-scenes peeks, and styling inspiration.

👉🏾 Shop our handmade planters to find the perfect home for your plants.

Because when plants thrive, we thrive — and the journey is always better when we grow together.



—With love & leafy vibes,


Jezza

🌿Founder, urbanBloomed



 
 
 

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